BSmart Company – Your Voice in International Markets.
You want to place your product on the world stage but just do not know how to get started. Lack of information is a crucial barrier for doing international business and is probably due to market failure in advising enterprises – disseminating direct from government. BSmart Company and its team of multi lingual experts can guide you through the process and will be at your side to further the internationalisation of your company.
The table below indicates the importance of the main concerns and perceived barriers to becoming internationalised of small and medium sized enterprises based throughout the European Economic Zone – on a scale of 1 being insignificant and 5 being a very significant problem.
Importance of internal barriers for internationalisation, average score on scale 1 (not important) to 5 (very important), for Small to Medium sized Enterprises that are active and Small to Medium sized Enterprises that have plans to become internationally active.
From the chart it is all too plain to see that aside from the concerns that companies have about their products the major perceived barriers to entering the export market involve language barriers, the perceived ‘high’ cost of internationalisation and having suitably qualified personnel. BSmart Company has at its disposal qualified experts in Import & Export Gap Analysis to assist with overcoming those ‘perceived barriers’, to set your company on its way to internationalisation and a healthier trading position.
The chart below further indicates those perceived barriers by detailing the result of a survey of Small and Medium sized Enterprises that were considering international activity (claret) and Small and Medium sized Enterprises that ere actively engaged in international activities (purple). The results are clear that the worries over perceived barriers are far more exaggerated than they should be, the case is proven by those companies that have engaged in export business.
Economic and welfare gains in internationalising your business by far outweigh what you may perceive as potential pitfalls and have indirect benefits such as learning and innovation – introducing from the experience new products, services and process innovations.